Data eligibility
- Use permissioned, anonymized operational records.
- Define inclusion, exclusion, duplicates, spam, and missing-data treatment.
- Do not release a dataset before privacy and permission review.
Trust and publishing standards
Anchor Research Methodology
The rules for publishing original hotel call research without exposing guest or property data.
Written by Kenny Patel · Reviewed 2026-07-18
Run the pilot →Metrics
- Define every metric before analysis.
- Separate modeled value, confirmed bookings, and realized revenue.
- Publish sample size and limitations beside findings.
Revision
- Date every report and methodology version.
- Describe material changes.
- Withdraw findings when source data cannot support them.
Measure before expanding
Test the call flow with real hotel traffic.
Review accuracy, captured intent, transfer behavior, staff follow-up, and documented limitations on the same scorecard.